In 1997, nobody suspected that the Air Foamposite One was going to see the light of day. And since then, this design has been everywhere. From university grounds at Penny´s feet, and now around the globe as a cultural symbol, the Air Foamposite One has risen to the rank of an icon in a memorable journey. It all started with an experimental project led by Eric Avar and the product engineering team at the time. The concept was easy to visualize for Eric; “The idea was simple: what would happen if we immersed our feet in a liquid bath filled with matter that would completely envelop them? What if we could play basketball with this creation? This is where the inspiration came from and I made sure that my team represented the concept well, ”he explains, recalling the beginnings of this icon.